Noah Veenstra

Experience design · AI workflows · Creative systems

I turn complicated work into useful experiences, from AI assisted research to the details that make a product feel right.

Marketing Associate at CORE Construction. B.A. in Experience Architecture, Michigan State University.

Featured project · Local proof of concept

Pursuit Intelligence

A local AI research workflow for finding specific project stories buried in past proposals and tracing each result to its source.

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Selected work

An illustrated design decision: finding a specific experience instead of returning project facts

Product direction · Information architecture · Iteration

Pursuit Intelligence

I connected people, projects, proposal stories, and source records so I could find relevant experience and verify it before reuse.

Used on real proposal work

On a live pursuit, the local tool found a specific career fair story in an older proposal. I verified it against the original proposal and used that evidence to answer the new pursuit’s question.

The local workflow now informs a national ChatGPT plugin backed by SharePoint, still in development.

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The wedding website's current homepage, with floating navigation above a desert photograph

Wedding Website

Leah used the in-context editor to personalize the FAQ and Our Story herself; the older admin backend had been too hard to navigate. The site also gives guests a household RSVP flow.

Interaction design · Product decisions · AI assisted buildLive website

Noah singing and playing acoustic guitar while leading worship at Salt Company

Saint City Chapel

I documented the bespoke Rio to Yamaha and snake routing that had lived in my head, while leading production and taking apparel from the first sketch to roughly 300 pieces worn by the community.

Team leadership · Live production · ApparelVolunteer · 2025–2026

Earlier work & concepts

Instagram Posting UIConcept

A 2024 interface concept that puts frequent posting controls first; the assumptions about what deserves priority remain untested.

Apple MusicConcept

Two Apple Music feature concepts based on personal experience and informal peer input, not validated evidence of why people switch.